Why Do I Need a Website & How Important is Good Design?

A website is a further extension to your marketing campaign: it is a salesperson working 24/7 for your business and if you don’t have one, or your site is unprofessional or ineffective, you are losing out on valuable sales opportunities.

These days the internet is generally the first port of call for people looking for a product or service.  They are able to type in a couple of keywords and are presented with page after page of websites, all offering what they are looking for.  People like to take their time researching and comparing the offerings of different companies and online they can browse day or night, ordering products and services without even leaving their home or office.

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What Can a Well Designed Logo Really Do For You?

Your logo is the most important part of your branding and it is worth investing your time into getting it just right.  It is the starting point for your entire corporate image and should look professional and convey a message about the type of business you are and what you stand for.

Remember that you are selling your brand to your customers, not just your product or service and a strong brand image can really make you stand out from amongst your competitors.
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