How to Set up and Use Google Analytics

How to Set up and Use Google Analytics

How to Set up and Use Google Analytics

If you own a website, you will likely be interested to find out how many visitors you are getting to your site, where they came from and how long they spent on your website, what devices are they using and which pages are most popular.  If you are running a marketing or email campaign, you will also want to know how effective it was.

This is where Google Analytics steps in: it can do all of the above and more and, most importantly, it’s completely free!  All you need is a Google account (again, free).  If you already have a Gmail account, then you can simply use the same log in details for Google Analytics. Continue reading “How to Set up and Use Google Analytics”

how to blog successfully to promote your business

How to Blog Successfully to Promote your Business

how to blog successfully to promote your business

So if you read our last post on Why Blogging is So Important for your Business, it’s now time to look at what you need to be doing to make sure your blogging efforts are all worthwhile.

First of all we need to address which blogging platform you should choose.  Our preferred choice is WordPress as it is an easy to use, but very powerful blogging platform.
Continue reading “How to Blog Successfully to Promote your Business”

How to Write Great Content that Sells

How to Write Great Content that Sells

How to Write Great Content that Sells

The first thing that you need to establish before writing your article, advert, post or website page is whether you are writing it to directly make a sale of a particular product or whether you are interested in lead generation.

Lead generation, by perhaps offering something of perceived value for free (a free consultation or free report) can potentially gain you more customers.

With a straight forward sales ad, the reader either wants to buy your product or they don’t. With a lead generation advert or article you will get responses from people who are interested, but may not have entirely made up their mind.

Continue reading “How to Write Great Content that Sells”