If you own a website, you will likely be interested to find out how many visitors you are getting to your site, where they came from and how long they spent on your website, what devices are they using and which pages are most popular. If you are running a marketing or email campaign, you will also want to know how effective it was.
This is where Google Analytics steps in: it can do all of the above and more and, most importantly, it’s completely free! All you need is a Google account (again, free). If you already have a Gmail account, then you can simply use the same log in details for Google Analytics. Continue reading “How to Set up and Use Google Analytics”