How to Set up and Use Google Analytics

How to Set up and Use Google Analytics

How to Set up and Use Google Analytics

If you own a website, you will likely be interested to find out how many visitors you are getting to your site, where they came from and how long they spent on your website, what devices are they using and which pages are most popular.  If you are running a marketing or email campaign, you will also want to know how effective it was.

This is where Google Analytics steps in: it can do all of the above and more and, most importantly, it’s completely free!  All you need is a Google account (again, free).  If you already have a Gmail account, then you can simply use the same log in details for Google Analytics. Continue reading “How to Set up and Use Google Analytics”

how to blog successfully to promote your business

How to Blog Successfully to Promote your Business

how to blog successfully to promote your business

So if you read our last post on Why Blogging is So Important for your Business, it’s now time to look at what you need to be doing to make sure your blogging efforts are all worthwhile.

First of all we need to address which blogging platform you should choose.  Our preferred choice is WordPress as it is an easy to use, but very powerful blogging platform.
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Why Blogging is Important to Your Business

Why Blogging is So Important for your Business

Writing a Blog

There are three cases for writing a blog to promote your business: firstly, it increases your reach by creating many more pages full of keywords to rank on search engines; secondly, it creates targeted content for you to promote via other channels, such as social media and Google Adwords; and thirdly, it sets you up as an authority.

Unfortunately too many people overlook how important a tool a blog can be.  Everyone wants to rank on the first page of Google and, sure, there are lots of ‘Search Engine Optimisation best practices’ but the internet is so saturated these days you really need to do more to earn that coveted ranking.
Continue reading “Why Blogging is So Important for your Business”

Search Engine Optimisation (SEO) – What Does it Involve?

The process of improving the volume and quality of traffic to your site via organic search results is called Search Engine Optimisation (SEO). Organic search results are the free listings on search engines and are not to be confused with the paid or sponsored listings (such as Google Adwords).

Achieving a high ranking for your site in these free listings involves time and a lot of hard work. Results can often take months to see.

Continue reading “Search Engine Optimisation (SEO) – What Does it Involve?”

How to Write Great Content that Sells

How to Write Great Content that Sells

How to Write Great Content that Sells

The first thing that you need to establish before writing your article, advert, post or website page is whether you are writing it to directly make a sale of a particular product or whether you are interested in lead generation.

Lead generation, by perhaps offering something of perceived value for free (a free consultation or free report) can potentially gain you more customers.

With a straight forward sales ad, the reader either wants to buy your product or they don’t. With a lead generation advert or article you will get responses from people who are interested, but may not have entirely made up their mind.

Continue reading “How to Write Great Content that Sells”

Why Do I Need a Website & How Important is Good Design?

A website is a further extension to your marketing campaign: it is a salesperson working 24/7 for your business and if you don’t have one, or your site is unprofessional or ineffective, you are losing out on valuable sales opportunities.

These days the internet is generally the first port of call for people looking for a product or service.  They are able to type in a couple of keywords and are presented with page after page of websites, all offering what they are looking for.  People like to take their time researching and comparing the offerings of different companies and online they can browse day or night, ordering products and services without even leaving their home or office.

Continue reading “Why Do I Need a Website & How Important is Good Design?”

What Can a Well Designed Logo Really Do For You?

Your logo is the most important part of your branding and it is worth investing your time into getting it just right.  It is the starting point for your entire corporate image and should look professional and convey a message about the type of business you are and what you stand for.

Remember that you are selling your brand to your customers, not just your product or service and a strong brand image can really make you stand out from amongst your competitors.
Continue reading “What Can a Well Designed Logo Really Do For You?”

Business Card Design

5 Steps to a Great Business Card

Business Card Design

Your business card may be small, but it is by no way insignificant. Its purpose is to help the people you give it to remember you and, hopefully, call you first when they need a service that you offer. It is a tiny piece of marketing material that needs to stand out amongst the other business cards which inevitably get collected and put together in a desk drawer somewhere. Continue reading “5 Steps to a Great Business Card”