Articles
We have written a selection of articles to help you make the best out of your design. Click on a title below to read the article. Alternatively you can view the pdf version by lciking on the link nest to the title:
Why Do I Need a Website & How Important is Good Design? View PDF version
A website is a further extension to your marketing campaign: it is a salesperson working 24/7 for your business and if you don’t have one, or your site is unprofessional or ineffective, you are losing out on valuable sales opportunities...
Search Engine Optimisation (SEO) What Does it Involve? View PDF version
The process of improving the volume and quality of traffic to your site via organic search results is called Search Engine Optimisation (SEO). Organic search results are the free listings on search engines and are not to be confused with the paid or sponsored listings (such as Google Adwords). ...
How to Promote Your Website View PDF version
So, you’ve got your shiny new website up and running – how do you let people know it’s there? Unfortunately you cannot just sit back and hope for the best,
5 Steps to a Great Business Card View PDF version
Your business card may be small, but it is by no way insignificant. Its purpose is to help the people you give it to remember you and, hopefully, call you first when they need a service that you offer. It is a tiny piece of marketing material...
What Can a Well Designed Logo Really Do For You? View PDF version
Your logo is the most important part of your branding and it is worth investing your time into getting it just right. It is the starting point for your entire corporate image and should look professional and convey a message about the type of business you are and what you stand for...
How to Write Great Copy View PDF version
It is a myth that good copywriting is something that you are born with. It is a skill that can be learned and perfected over time and there really is no one who knows your business better than you, so why get someone else to write your copy?...
The Basics of Pay per Click Advertising - Setting Up an Account View PDF version
There is a lot to learn in order to make a success of your PPC campaign and this article just covers the basics needed to get an account up and running...
How to Make Pay per Click Advertising Work for YOU - Without Spending a Fortune!
This article is only available on request. Please click here to request it.
How to Write Effective Adverts that will Make You Money
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Coming Soon...
- Why Do You Need a Graphic Designer?
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Third Party Articles
Below are links to a few more articles written by others that you may find of interest:
The Power of Brand Advertsing: a Practical Guide The Design Council
"The words brand and branding are thrown around liberally by all sorts of people in different contexts and with different meanings in mind, so it may help to start by asking ‘what exactly is a brand?’... "
The Value Of Design Fact Finder The Design Council
Results of a survey launched by The Design Council which "shows the positive impact of design on practically every measure of business performance, including market share, growth, productivity, share price and competitiveness... "
